Secoda - Awareness campaign

The key objective was to create awareness of Secoda in the reseller channel and with end users, with a new version of RuleSafe. Omarketing recommended a three prong attack on the channel, business and trade press:  through direct interviews and briefings at InfoSecurity Europe  to introduce Secoda and educate journalists about the issues of corporate governance and compliance; through a product press release to educate channel about compliance selling opportunities; through the use of a white paper on making security policies work, to educate end users about policy management and compliance.

Secoda was clearly placed on the radar of compliance and security journalists, enhancing Adrian Wright’s profile as an expert.Channel partnerships were secured.

“Omarketing is a proactive PR powerhouse. They understand the big picture and produce results well in excess of the brief.”

Adrian Wright, Managing Director