DISUK Launch of SafeTape

The initial focus for DISUK was the launch of SafeTape, the world’s first all-in-one encryption and tape drive backup appliance.  As the success of the UK and European operation is vital to the company’s growth plans, DISUK employed Omarketing’s PR muscle to conduct a highly successful integrated media and analyst based launch into those territories.

The launch was followed by the highly successful Paranoia Audit research program which provided the first tangible analysis of the adoption of encryption in securing removable media backup data.  The Paranoia Audit is now a cornerstone for DISUKs press and marketing activities.

“Omarketing have been an enthusiastic and inspired media outreach partner for DISUK. They have consistently been able to come up with the type of coverage which I would have expected to pay four or five times more to achieve.  The coverage is definitely fuelling the growth of the company."

Rob Gretton, Sales Director and Co-founder of DISUK